Why are you selling?

Now before you go thinking that this is none of my business, I put it to you that this is a critical question that you should answer before you begin the selling process, and certainly before you go talking to a real estate agent. Why IS important.

You see, this sale is all about YOU.

Will your life improve as a result of the sale of your property?

You should be able to discern a clear and positive reason why you will benefit from this sale.

For example, you might be selling to:

• Upgrade to a larger home to accommodate a growing family
• Reduce financial pressure
• Downsize to a smaller and more manageable home
• Move to a retirement village

In all of these cases your life should improve once you make the move.

Human beings are goal-oriented creatures. We all need something upon which to set our sights.

If there is a benefit to you in the long run, the selling process will be much easier for you.

You should never put your property on the market with the thought, “If I get my price I’ll sell”, or something similar.

Without a clear goal you are wasting your time, emotional energy, and money.

Your Reason

Be sure your reason for selling is confidential. No-one, other than the agent you trust, should know why you want to sell.

If the buyers know you have a pressing reason for selling, this could be used against you.

It is enough for buyers to know only that you want to sell. The reason is your business. Revealing it could weaken your position when you receive an offer.

The best agents will tell you how to give your property that special feeling that wins the hearts of buyers.

With the right agent, and with your property looking its best, you will always get the highest price, but your reason for selling should be kept between you and your agent – and nobody else.

Gary Pittard

This article is adapted from the seller booklet, How To Get the HIGHEST PRICE for Your Property. To have a complimentary copy home delivered, please contact us on 8942 2283.